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This site ajlloyd.co.uk has the following on the homepage, "In January 2005 Darren Lloyd, opened the doors and welcomed in a new era and a new approach to funeral directing." We observed that the website also said " After working in the funeral industry for numerous years, he decided that a more personal and bespoke service was required." It also stated " The bereaved person or family will have our full personal attention, 24 hrs per day;. We will advise on every necessary aspect of the funeral arrangements, including the legal and administrative details;." The header had Funeral Directors Coventry as the highest ranking keyword. It was followed by Funeral Services Coventry and Funeral Planning Coventry which isn't as ranked as highly as Funeral Directors Coventry.